First, judging from the reviews, part of the problem can be traced to the hype surrounding the film’s buildup and the unrealistic expectations of those familiar with the previous efforts of director Zhang and star Damon. This failure can be traced to a number of factors, which, I would argue, will make it difficult for future Chinese films or Sino-American co-productions to succeed in both markets. However, by most standard indicators, the film has failed to meet expectations, grossing under $18.5 million on its opening weekend, despite being shown on 3,326 screens, far more than any previous Chinese film. As has been endlessly reported, this was intended to be more than just a movie, it was an “event,” the first serious attempt to link the two largest film markets in a co-production that had a production budget north of $150 million, starred Matt Damon, and was 80 percent in English. The wait is over, Zhang Yimou’s The Great Wall opened in the North American market in February 2017, following its opening in China last December. Hollywood and China’s commissars have always made for strange bedfellows, but have they finally figured out how to beget viable offspring? Will other major stars follow Damon’s example and act in films that promote Beijing’s message? Will American audiences watch them? Will Chinese? Can propaganda ever make for a real blockbuster? Or will the powers on both sides someday relent and let a director like Zhang make the kind of nuanced human dramas that made his name in the first place? -The Editors The movie may be backed by a Hollywood studio and it may star no less an American icon than Matt Damon, and yet it proffers China as the source of military might and moral right. monsters tale, director Zhang Yimou has brought America the most expensive Chinese film ever created. Director Zhang Yimou (L), and actors Pedro Pascal, Jing Tian, and Matt Damon at the premiere of ‘The Great Wall’ at the TCL Chinese Theatre IMAX on Februin Hollywood, California.
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